Here at PFEIFER, Leonhard and I too like to ‘let an idea marinate’ in our minds for some time, until it is ready to be useful or evolve into its final conclusion.

Which led to our conversation - does something hold its value if that value is not common knowledge? Or is something only valuable because a handful of people understand its importance? Does value increase or diminish because it can be overlooked by those not ‘in the know’ and then treasured by those who do?